Try Yoga is a small contrived brand of a Yoga Studio that introduces yoga to the general public in a way that shows the revitalizing, and calming effect that Yoga has on those who regularly practice. The marketing strategy is fun, and vibrant to truly hone in on the openness and friendliness of this organization. Orange and yellow are colors that not only draw attention, but also personify positivity, and openness.
With the logo itself I wanted to focus on the concept of "new" I decided to use a sun rise. The sun rising gives us hope for new and positive experiences, a feeling of a fresh start, and hope for the new day.